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Introducing #Charmcraft: A Sustainable Fine Jewellery Line that Evolves with You

Collecting dust in a corner is not fair to you or your jewellery.
Moment of truth: how many pieces you own are currently hidden in a box waiting to be worn?
I'll start: a good number of my jewellery is in a safe overseas. Let alone wear them, I haven't even seen most of them in years. I keep a few at home, but most of my everyday jewellery is still snugly tucked away in a box.
And it kinda feels like wasting your money, when you don't wear it, does it not? Almost like buried treasure, it's no good to anyone unless unearthed.
I dare say a tiny design shift makes all the difference:
See, fine jewellery is made to be durable. "Heirloom" as some may think of it. That also means parts are meant to stay intect, exactly the way they were designed to look like.
Then again, most jewellery is rather simple, they're composed of a base (chain, hoop etc.) and a charm/pendant. So why don't we make it such that any chain can be worn in unlimited ways? Any charm could be part of a necklace, earrings or say, an anklet?
Meet our #Charmcraft line:
Composed of a Capsule Collection and an ever growing number of charms that give you and your jewellery the freedom to change and adapt. Every piece in our Capsule Collection can be worn solo or with any number of charms. Every charm in #charmcraft is designed as an add on to your existing jewellery as well as any of the pieces in our Capsule collection.
Just imagine the possibilities!
Depending on the occassion or your mood, they could be mixed and matched and played with to your heart's desire. When you need a new look, you don't need to get a whole set of new jewellery, you could just update the charms to suit your needs and you'll be paying a fraction of the price without compromising quality. The charms you remove can be reused or combined with another Capsule piece.
The #charmcraft line is smart and sustainable.
It's as fine as you'd like it to be and it evolves with you: It's great as gifts, equally great as heirlooms. And it gives you the freedom to express yourself just the way you like. Without ever needing to take off your favorite pair of hoops or chain to make room for another.
As the possibilities are unlimited, we'd love to see how you build and style your #charmcrafts! Kindly tag us in your posts so we get to see how you're loving them and you get to inspire others with your own unique look! We'd love to hear your feedback so we can come up with even more exciting styles!
Click to discover the #Charmcraft Capsule.
Click here to see our charms.
Click here to see our bestselling Capsule + charm combo styles.